No Technician Needed for Internet Success!

Having been approached by local firms who recommend doing Search Engine Optimization projects and expensive Web Design, many small business owners have become convinced that such technical projects are required for their business to be successful on the Internet. This is just not true!

With all of the gurus and mystery surrounding the Interent, it is no wonder that this misconception has grown wildly. The simple fact is that 95% of what needs to be done for a small business to engage successful Internet marketing campaigns can be done by non-technical people completely unfamiliar with programming, HTML or any of the other mysterious ’stuff’ on the Internet. The remainng 5% can easily and very inexpensively be outsourced over the Interent.

Most of the small business owners that we have worked with have found that one of the teenage kids or the child of a friend can quickly grasp the knowledge required to acheive your desired results. We will show you how to accomplish this.

Pay Per Click Campaigns are Expensive?

Many small business owners believe that to market their small business on the Internet, it will mean using extensive and expensive Pay-Per-Click campaigns to get traffic to their site.

That need no be the case! While Pay-Per-Click programs, such as Google Adwords, can certainly be very expensive if they are misused, they are only one source of traffic and many of the others don’t cost any money. Among some other traffic sources are video marketing, article marketing, backlink marketing, and Search Engine Marketing. All of these type programs can be done in you business with little or no expense. We will show you how to accomplish this.

Pay-Per-Click programs can be a very effective traffic producer as long as you approachit very scientifically. You will need to constantly test and track your results to know where to improve the process and then, once you have proven that you can achieve a predictable closure rate for your traffic, you will buy PPC ads with certainty that the campaignwill be profitable for you. Do not engage in Pay-Per-Click marketing without doing such testing and tweaking.

No “Stuff” Needed for Interent Success!

Having seen all of the Internet Marketing tools being hawked on the Internet, many small business owners have become convinced that such ’stuff’ is required for their business to be successful on the Internet. This is just not true!

Most of the small business owners that we have worked with have found that one of the teenage kids or the child of a friend who use Facebook or Twitter can quickly grasp the knowledge required to acheive your desired results. We will show you how to accomplish this.

Is An SEO Consulting Project Necessary?

Having been approached by local firms who recommend doing Search Engine Optimization projects, many small business owners have become convinced that such projects and programs are a requirement for their business to be successful on the Internet. This is just not true!

The Pareto principle, otherwise known as the 80/20 rule, says that in most scientific processes, you can gain about 80% of the results from 20% or the work and that the remaining 20% or the results will require the other 80% of the work. This is pretty much true for Seach Engine Optimization.

Before committing to an SEO contract with a third party, why not do most of the “easy 20%” for yourself and for free? This will yield tremendous results for you and perhaps eliminate the need for a large consulting expense. Even if you choose to move forward with the SEO project, you will do so as a much more knowledgeable consumer and the cost of the project should be reduced dramatically.

We will show you how to accomplish this for free!

Get Your Small Business Listed

Many small business owners beleive that to market their small business on the Internet, it will take a large budget over a long period of time. Boy, are they mistaken!

The truth is that you can get started today with getting your company fully listed on all of the major search engines, such as Google, Yahoo, & Bing at no cost except for a few minutes of your time. That small investment of time will surely bring results to your business for years to come. It is amazing that most small business owners have not taken advantage of these free services.

Beyond the free search engine listings, there are many, many ways to make your local business ‘available’ to people in your local community. Just by posting a few articles and a few videos about your business, products, and services, you can drive traffic to your website and to your business free of charge.

We can show you how to easily get started to Internet succes for your business!

Small Businesses Need the Internet

Many small business owners believe that, since their business has been running just fine for years and perhaps even decades, they see very little to be gained from incorporating the Internet as a source of business leads. Boy, are they mistaken!

Over half of the billion plus searches that are conducted each day on Google, Yahoo, & Bing are local searches where people are looking for a local business, professional, restaurant or merchant to fulfill a need. An A C Nielson survey concluded that more than 60% of people who locate a business through an Internet search will spend money with the selected vendor within 24 hours of the search!

With that being true, how can any smart businessperson ignore the reality of advertising in this day and age? It stands to reason that, to be continually successful in the future, every local business will have to be listed on the search engines and will need a website to tell the world about their business, products, and services.

This is but one of the “8 Great Lies of Small Business Internet Marketing”, a free ebook available at http://www.eightgreatlies.com/

Why Small Businesses Fear the Internet

Many, if not most, small business owners are so engrained inthe day to day aspects of running their business that they hardly have much time to even look at Internet alternatives!

Anymore, running a brick & mortar business certainly consumes many people. For many, it takes practically every waking moment just to hold things together, make payroll, and top get through these tough economic times.

While the idea of using the Internet to attract more business is certainly compelling to a small business owner, the potential cost of Internet marketing, both in terms of dollars and in time, keeps lots of business owners from moving in that direction. It is a shame that many such decisions are based on misinformation.

I have written an ebook entitled “The 8 Great Lies of Small Business Internet Marketing” and it dispells many common myths and simplifies the process of using the power of the Internet to the advantage of your small or local business.

Dispelling the Internet Marketing Myths

Maybe you have been told that to market your small or local business using the Internet can be a very expensive proposition. They told you that you will need to hire an expensive web design company to build you the most flashy website with all of the latest gee-whiz gadgets employed to really impress your visitors! It gets worse!

Then, of course, they tell you that you will need some very expensive Search Engine Optimation (SEO) consultation and tweeking to ensure that your website gets the most attention possible on the net. And then, of course, you must allocate thousands of your valuable marketing dollars to something called “Pay-Per-Click” in order to attract visitors to your new website. All of this must be done before you can expect to see any results whatsoever!

I say “LIE!!!” to all of the above. In fact, I have exposed the 8 Great Lies of Small Business Internet Marketing and I want you to learn them. When you see them, you will understand why things are the way they are and, more importantly, how you can avoid all of the pitfalls.

We will show you how! http://www.EightGreatLies.com